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1.
Basic marketing: a global managerial approach / [by]E.Jerome McCarthy, William D. Perreault., Jr.

by McCARTHY, Jerome | Perreault, D.William.

Edition: 11th ed.Publisher: Homewood Irwin 1993Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

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2.
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Basic marketing: a global managerial approach / [by] William D. Perreault, Jr., E.Jerome McCarthy

by PERREAULT, D.William., Jr | McCarthy, Jerome E.

Edition: 12th ed.Publisher: Boston McGraw-Hill 1996Availability: Items available for loan: Management and Commerce [Call number: 658.8 PER] (1).

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3.
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Cases in European marketing management / [by] John A.Quelch, Kamran Kashani, Sandra Vandermerwe

by QUELCH, John A | Kashani, Kamran | Vandermerwe, Sandra.

Publisher: Illinois Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.80094 QUE] (2).

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4.
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Essentials of marketing /[by] E.Jerome McCarthy

by MACCARTHY, E.Jerome.

Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

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5.
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Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 4th ed.Publisher: Homewood Irwin 1988Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (1).

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6.
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Essentials of marketing

by MACCARTHY, E.Jerome.

Edition: 5th ed.Publisher: Homewood Irwin 1991Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAC] (3).

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7.
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MARKETING / [by] Eric N.Berkowitz...[et.al.]

by Berkowitz, Eric N.

Edition: 5th ed.Publisher: Boston Irwin/McGraw-Hill 1997Availability: Items available for loan: Management and Commerce [Call number: 658.8 MAR] (2).

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8.
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Marketing management: a strategic approach with a global orientation / [by] Harper W.Boyd., Jr.,Orville C.Walker., Jr., Jean Claude Larreche

by BOYD, Haper.W., Jr | Walker, Orville.C., Jr | Larreche, Jean Claude.

Edition: 2nd ed.Publisher: Chicago Irwin 1995Availability: No items available Checked out (1).

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9.
Marketing: principles and perspectives / [by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge

by BEARDEN, William O | Ingram, Thomas N | Laforge, Raymond W.

Publisher: Chicago Irwin 1995Availability: Items available for loan: Management and Commerce [Call number: 658.8 BEA] (1).

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10.
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Strategic marketing / David W. Cravens

by Cravens, David W.

Publisher: [S.l] Richard D. Irwin 0Availability: Items available for loan: Engineering Library [Call number: 658.8 CRA] (1).

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11.
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Strategic marketing cases and applications /[by] David W.Cravens, Charles W.Lamb., Jr.

by CRAVENS, David W [Author] | LAMB, Charles W. Jr [Author].

Publisher: [New York] IRWIN 0Availability: Items available for loan: Management and Commerce [Call number: 658.8 CRA] (2).

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12.
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Understanding consumer behavior / [by] J.Paul Peter, Jerry C.Olson

by PETER, J.Paul | Olson, Jerry C.

Publisher: Boston Irwin 1994Availability: Items available for loan: Management and Commerce [Call number: 658.8 PET] (1).

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13.
Cases in European marketing management

by QUELCH, John A | Vandermerwe, Sandra | Kashani, Kamran.

Publisher: Illinois Irwin c1994Availability: No items available

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